About Pandora
We offer a unique collection of charm bracelets and matching jewelry, that are inspiring and modern, that are timeless symbols of dreams and love.

Pandora jewelry is of original Danish design, crafted in genuine precious metals such as gold and silver, with a unique charms system.

From the start, our aim has been to inspire and be inspired by all women who want to create their own style and tell their own unique stories.

Pandora is more than the name of a legendary figure with an infamous box. It is also the name of a unique jewelry that is available at fine gift, jewelry and department stores across the UK.

According to Greek mythology, Pandora was a woman who was created by the Greek god Hefaistos. Pandora was sent to earth with a box and when she opened it, all the evils of the world escaped. Only the virtues of hope and opportunity remained. It is hope and opportunity that are the inspirations behind Pandora Jewelry design.

An Entire New System
The strength of the Pandora bracelet is the unique threaded system. Each bracelet is divided into three sections by small threads. Each bead is equipped with interior threads, which allows you to screw individual beads onto any bracelet segment in the order you desire. The beads move freely and rotate slightly with your wrist’s movement, creating an undeniable eye catching and stunning effect.

Endless Variations and Opportunities
From jeans to formalware, the Pandora bracelet enhances any attire. Each bracelet is as unique as the woman who wears it.

Create your own look and style with Pandora bracelets! Make one for every unforgettable and charmed moment. Try the bohemian romantic, the elegant chic, the raw elegance, the 60’s flower power, the charmed sophisticate, the billionaire, the simplistic minimalist or the pure feminine. Pandora Jewelry can change to fit your mood and express your personal character.

Pandora Jewelry has its own in-house design studio in Copenhagen, Denmark, where dedicated designers work every day to secure the consistent innovative integrity and originality in our products. The Pandora Jewellery factory employs 250 highly educated silver and goldsmiths to perfect every design into a finished jewelry product. New designs are introduced four times a year.